Factors affecting the consumers’ embracement of manual self-ordering system (order chit) in restaurants

• Main Author: Chong, Daniel Ka Leong *
• Format: Article
• Published: Routledge 2021
• Subjects: HF Commerce; TX Home economics
• Online Access: http://eprints.sunway.edu.my/1782/; http://doi.org/10.1080/15378020.2021.1911565
• Institution: Sunway University

The upsurge of manpower crunch issues has tightened up the service capacity of many full-service restaurants. The introduction of manual self-ordering system (as opposed to electronic menu and computerized ordering system) was the outcome of the manpower shortage among many financially restricted sm...