Augmented reality in smart retailing: A (n) (A) Symmetric Approach to continuous intention to use retail brands’ mobile AR apps
Smart retailing has recently emerged as a new form of retail brand management enabled by novel technologies such as mobile augmented reality applications, to create better experience and value for customers. Augmented reality has also received significant attention as a growing field in marketing...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2021
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| Subjects: | |
| Online Access: | http://eprints.sunway.edu.my/1799/1/Cheng%20Boon%20Liat%20Augmented%20reality.pdf http://eprints.sunway.edu.my/1799/ https://www.sciencedirect.com/science/article/abs/pii/S0969698921000308?via%3Dihub |
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| Institution: | Sunway University |
| Language: | English |