Factors affecting consumer’s continuance online purchase intention in Malaysia
Objective – This paper attempts to explore the continuance purchase intention among Malaysian consumers on the internet, through the conceptual framework as modified from the Technology Acceptance Model. Methodology/Technique – The research data has been collected through the use of an internet-ba...
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| Main Authors: | , |
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| Format: | Article |
| Published: |
Global Academy of Training & Research (GATR) Enterprise
2013
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| Subjects: | |
| Online Access: | http://eprints.sunway.edu.my/1802/ http://gatrenterprise.com/GATRJournals/gjbssr_issues.html |
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| Institution: | Sunway University |