Factors influencing consumers’ online purchase intention: A Study among University students in Malaysia
E-Commerce is one of the crucial trading methods worldwide. Hence, it is important to understand consumers’ online purchase intention. This research aims to examine factors that influence consumers’ online purchase intention among university students in Malaysia. Quantitative research approach has b...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
2014
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| Subjects: | |
| Online Access: | http://eprints.sunway.edu.my/1803/1/Cheng%20Boon%20Liat%202014%20Factors%20Influencing%20Consumer%27s%20Online%20Purchase%20Intention%20A%20study.pdf http://eprints.sunway.edu.my/1803/ https://ijlass.org/ |
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| Institution: | Sunway University |
| Language: | English |