Exploring the impact of relationship marketing upon customer satisfaction and customer loyalty in Malaysian banking industry
In present extremely competitive and globalize banking context, increasing customer loyalty emerges as one of the most imperative challenges faced by marketers. Cultivating loyal customers is frequently argued to be the single most important driver of organizations’ long-term financial performance...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Inderscience
2015
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| Subjects: | |
| Online Access: | http://eprints.sunway.edu.my/1808/1/Cheng%20Boon%20Liat%202015%20Exploring%20the%20Impact%20of%20Relationship%20Marketing%20upon%20Customer%20Safisfaction.pdf http://eprints.sunway.edu.my/1808/ http://ijmas.iraj.in/volume.php?volume_id=186 |
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| Institution: | Sunway University |
| Language: | English |