Application of the theory on planned behaviour to green hotel visit intention: An extension of self-identity
The demand for green products and services has increased in recent years, as customers are more concerned about global warming and environmental pollution. As a result, more companies focus on introducing environmental friendly solutions such as green concept hotels to meet consumers demand. Since h...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
2019
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| Subjects: | |
| Online Access: | http://eprints.sunway.edu.my/1816/1/Cheng%20Boon%20Liat%202019%20Application%20of%20the%20Theory%20on%20Planned%20Behaviour%20to%20Green%20Hotel%20Visit%20Intention%20An%20Extension%20of%20Self-Identity.pdf http://eprints.sunway.edu.my/1816/ http://jmaap.org/ |
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| Institution: | Sunway University |
| Language: | English |