Cruising down millennials’ fashion runway:a cross-functional study beyond Pacific borders
Purpose – The clothing industry is one of the earmarked industries in many countries following the rising demand and consumption of clothing products among millennials. Malaysia and Thailand are known to be promising markets for this industry in the South East Asia region. The purpose of this study...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Emerald
2020
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| Subjects: | |
| Online Access: | http://eprints.sunway.edu.my/1822/1/cruising.pdf http://eprints.sunway.edu.my/1822/ https://www-emerald-com.ezproxy.sunway.edu.my/insight/publication/issn/1747-3616 https://doi-org.ezproxy.sunway.edu.my/10.1108/YC-05-2020-1140 |
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| Institution: | Sunway University |
| Language: | English |