Factors leading to customer retention in the high volume-low volume service context: Evidence from the mobile service industry
Service convenience has undoubtedly gain substantial recognition for both goods and service industries within recent years towards forging an enduring competitive advantage. Considering heightened market expectations in the mobile service industry, importance of capitalizing on relevant elements is...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
MAG Scholar
2020
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| Subjects: | |
| Online Access: | http://eprints.sunway.edu.my/1823/1/Cheng%20Boon%20Liat%202020%20Factors_Leading_to_Customer_Retention_in.pdf http://eprints.sunway.edu.my/1823/ https://magscholar.com/asian-journal-of-business-research/ |
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| Institution: | Sunway University |
| Language: | English |