Consumers’ intention to visit green hotels – a goal-framing theory perspective
The theory of planned behaviour (TPB) and value-belief-norm (VBN) theory are recognised as powerful predictive models to explain consumers’ green purchase behaviour (GPB). The models were frequently used for predicting consumers’ green hotel visitations in previous studies. However, an unresolved re...
Saved in:
Main Authors: | , , , , |
---|---|
Format: | Article |
Published: |
Routledge
2021
|
Subjects: | |
Online Access: | http://eprints.sunway.edu.my/1949/ http://doi.org/10.1080/09669582.2021.1977937 |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Institution: | Sunway University |