Consumers’ intention to visit green hotels – a goal-framing theory perspective

• Main Authors: Wang, Lei, Wang, Zi-Xu, Zhang, Qi, Jebbouri, Abdelhamid, Wong, Philip, P. W. *
• Format: Article
• Published: Routledge 2021
• Subjects: G 154.9 Tourism
• Online Access: http://eprints.sunway.edu.my/1949/; http://doi.org/10.1080/09669582.2021.1977937
• Institution: Sunway University

The theory of planned behaviour (TPB) and value-belief-norm (VBN) theory are recognised as powerful predictive models to explain consumers’ green purchase behaviour (GPB). The models were frequently used for predicting consumers’ green hotel visitations in previous studies. However, an unresolved re...