Marketing mix and tourist's behavioural intention towards Malaysian food: mediating role of tourist's food satisfaction
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Book Section |
| Published: |
University Putra Malaysia Press
2014
|
| Subjects: | |
| Online Access: | http://eprints.sunway.edu.my/2063/ https://www.academia.edu/49343743/Marketing_mix_and_tourists_behavioural_intention_towards_Malaysian_food_mediating_role_of_tourists_food_satisfaction_pp55_69 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Sunway University |