Marketing mix and tourist's behavioural intention towards Malaysian food: mediating role of tourist's food satisfaction
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| Main Authors: | , , |
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| Format: | Book Section |
| Published: |
University Putra Malaysia Press
2014
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| Subjects: | |
| Online Access: | http://eprints.sunway.edu.my/2063/ https://www.academia.edu/49343743/Marketing_mix_and_tourists_behavioural_intention_towards_Malaysian_food_mediating_role_of_tourists_food_satisfaction_pp55_69 |
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| Institution: | Sunway University |
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