Factors influencing consumers' purchase intention on organic foods via a theory of planned behaviour approach
Even though Asian countries are expected to become a dominant market for organic foods in the coming years, there are few studies which focused on young Asian consumers’ organic food purchase behaviour. This study aims to investigate how attitude, subjective norm, perceived behavioural control, and...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Tourism, Universitas Ciputra Surabaya
2023
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| Subjects: | |
| Online Access: | http://eprints.sunway.edu.my/2186/1/factors%20influencing%20consumers%20purchase%20intention%20on%20organic%20foods%20via%20a%20theory%20of%20planned%20behaviour%20approach.pdf http://eprints.sunway.edu.my/2186/ https://journal.uc.ac.id/index.php/JTCE/article/view/3681 |
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| Institution: | Sunway University |
| Language: | English |