Factors influencing consumers' purchase intention on organic foods via a theory of planned behaviour approach

• Main Authors: Cheng, Su-Juan, Jia, Hao-Xiang, Wong, Philip Pong Weng*, Wang, Lei
• Format: Article
• Language: English
• Published: Faculty of Tourism, Universitas Ciputra Surabaya 2023
• Subjects: HF Commerce
• Online Access: http://eprints.sunway.edu.my/2186/1/factors%20influencing%20consumers%20purchase%20intention%20on%20organic%20foods%20via%20a%20theory%20of%20planned%20behaviour%20approach.pdf; http://eprints.sunway.edu.my/2186/; https://journal.uc.ac.id/index.php/JTCE/article/view/3681
• Institution: Sunway University

Even though Asian countries are expected to become a dominant market for organic foods in the coming years, there are few studies which focused on young Asian consumers’ organic food purchase behaviour. This study aims to investigate how attitude, subjective norm, perceived behavioural control, and...