Extending the theory of planned behaviour to foreign students’ perceptions of traditional Chinese medical tourism

• Main Authors: Wang, Lei, Jia, Hao-Xiang, Cheng, Su-Juan, Wong, Philip Pong Weng*
• Format: Article
• Language: English
• Published: Asia Pacific Academy of Science Pte. Ltd. 2024
• Subjects: G 154.9 Tourism
• Online Access: http://eprints.sunway.edu.my/2562/1/Philip%20Wong_Extending%20the%20theory%20of%20planned%20behaviour_Environmental%20and%20Social%20Psychology.pdf; http://eprints.sunway.edu.my/2562/; https://doi.org/10.54517/esp.v9i1.1861
• Institution: Sunway University

Medical tourism is becoming an increasingly important component of the international tourism industry, and Chinese medical tourists make up a big percentage of this growing tourism market segment. Most previous studies on Chinese medical tourism have focused on Chinese outbound medical tourism, but...