Understanding consumers’ intentions to use QR code menus in the post-COVID-19 pandemic
Purpose This study aims to examine the factors influencing consumers’ intentions to use QR code menus in the post-COVID-19 pandemic using the unified theory of acceptance and use of technology and rational choice theory as the theoretical foundations. Design/methodology/approach Using a survey...
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| Main Authors: | , |
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| Format: | Article |
| Published: |
Emerald
2024
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| Subjects: | |
| Online Access: | http://eprints.sunway.edu.my/2601/ https://doi.org/10.1108/BFJ-10-2023-0880 |
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| Institution: | Sunway University |