An exploratory study of the factors influencing Generation-Y's purchasing intention within the toy industry in Malaysia
Modern age living in Malaysia has subjected people to focus on electronic device intervention in daily activities and forget about childhood memories of imagination especially with conventional toys. Store image and ambience plays a vital role in reliving this imagination and boost purchase intentio...
Saved in:
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Academy of World Business, Marketing and Management Development
2014
|
| Subjects: | |
| Online Access: | http://eprints.sunway.edu.my/268/1/An%20Exploratory%20Study%20of%20Factors%20Influencing%20Generation-Y%27s%20purchasing%20intention%20within%20the%20Toy%20Industry%20in%20Malaysia.pdf http://eprints.sunway.edu.my/268/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Sunway University |
| Language: | English |