Teaching note fifteen: Young consumers: a market for Mawar
The case is central to a common issue faced by companies to overlook their market behaviour and become concerned when experiencing a loss of sales. In this case, the dilemma faced by Aishah, Marketing Manager and her team to salvage the company by attracting young consumers was the central point...
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| Main Authors: | , |
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| Format: | Book Section |
| Published: |
AKEPT and Putra Business School
2023
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| Online Access: | http://eprints.sunway.edu.my/3156/ |
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| Institution: | Sunway University |