Teaching note fifteen: Young consumers: a market for Mawar

• Main Authors: Sivakumari, Supramaniam *, Susela, Suppiah
• Other Authors: Ahmed Razman, Abdul Latiff
• Format: Book Section
• Published: AKEPT and Putra Business School 2023
• Subjects: HF Commerce
• Online Access: http://eprints.sunway.edu.my/3156/
• Institution: Sunway University

The case is central to a common issue faced by companies to overlook their market behaviour and become concerned when experiencing a loss of sales. In this case, the dilemma faced by Aishah, Marketing Manager and her team to salvage the company by attracting young consumers was the central point...