To buy or to lie: Determinants of purchase intention of counterfeit fashion in Malaysia
In the competitive market of the fashion industry, counterfeit fashion has become prominent and also a great threat to the original brands in the market. The study seeks to investigate the factors that affect consumers' purchase intention towards counterfeit fashion products (CFP). Constructs o...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Bucharest University of Economic Studies Publishing House
2015
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| Subjects: | |
| Online Access: | http://eprints.sunway.edu.my/322/1/To%20buy%20or%20to%20lie.pdf http://eprints.sunway.edu.my/322/ http://www.mbd.ase.ro/journal |
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| Institution: | Sunway University |
| Language: | English |