To buy or to lie: Determinants of purchase intention of counterfeit fashion in Malaysia

• Main Authors: Ong, Derek Lai Teik *, Chiang, Terrance Tong Seng *, Pung, Amanda Xin-Yi
• Format: Article
• Language: English
• Published: Bucharest University of Economic Studies Publishing House 2015
• Subjects: HF Commerce
• Online Access: http://eprints.sunway.edu.my/322/1/To%20buy%20or%20to%20lie.pdf; http://eprints.sunway.edu.my/322/; http://www.mbd.ase.ro/journal
• Institution: Sunway University

In the competitive market of the fashion industry, counterfeit fashion has become prominent and also a great threat to the original brands in the market. The study seeks to investigate the factors that affect consumers' purchase intention towards counterfeit fashion products (CFP). Constructs o...