The impact of QR code implementation on the level of satisfaction among restaurant customers / Nurliyana Abas, Hanani Hussin and Dr. Law Kuan Kheng

• Main Authors: Abas, Nurliyana, Hussin, Hanani, Law, Kuan Kheng
• Format: Book Section
• Language: English
• Published: Universiti Teknologi MARA, Kedah 2024
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction
• Online Access: https://ir.uitm.edu.my/id/eprint/100918/1/100918.pdf; https://ir.uitm.edu.my/id/eprint/100918/
• Institution: Universiti Teknologi Mara

The introduction of new technologies and innovations aimed at enhancing the customer experience has caused significant changes in the restaurant industry in recent years. Quick response codes, or QR codes, are one such technology that is becoming more and more common in the restaurant business (Oztu...