Personalised advertising: scare you or amaze you? / Noryusnita Ramli, Siti Nasarah Ismail and Nur Alyani Mohd Shukri
Technology taught us to cope and live at such a fast pace on a daily basis. Every day, without fail, we are exposed to a multitude of advertisements, be it traditional or digital platforms. Speaking of digital advertisements, its massive advancement has evolved significantly, taking marketers and co...
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| Main Authors: | , , |
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| Format: | Monograph |
| Language: | English |
| Published: |
Universiti Teknologi MARA, Negeri Sembilan
2024
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/102254/1/102254.pdf https://ir.uitm.edu.my/id/eprint/102254/ |
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| Institution: | Universiti Teknologi Mara |
| Language: | English |