Personalised advertising: scare you or amaze you? / Noryusnita Ramli, Siti Nasarah Ismail and Nur Alyani Mohd Shukri

• Main Authors: Ramli, Noryusnita, Ismail, Siti Nasarah, Mohd Shukri, Nur Alyani
• Format: Monograph
• Language: English
• Published: Universiti Teknologi MARA, Negeri Sembilan 2024
• Subjects: Collections of general literature
• Online Access: https://ir.uitm.edu.my/id/eprint/102254/1/102254.pdf; https://ir.uitm.edu.my/id/eprint/102254/
• Institution: Universiti Teknologi Mara

Technology taught us to cope and live at such a fast pace on a daily basis. Every day, without fail, we are exposed to a multitude of advertisements, be it traditional or digital platforms. Speaking of digital advertisements, its massive advancement has evolved significantly, taking marketers and co...