The relationship between bumiputera's furniture entreprenuers' market orientation and their business performance: a case in Kelantan / Mazlina Mamat, Hadhifah Fadhlina Ismail and Tuan Mohd Rosli Tuan Hassan

The relationship between bumiputera's furniture entreprenuers' market orientation and their business performance: a case in Kelantan / Mazlina Mamat, Hadhifah Fadhlina Ismail and Tuan Mohd Rosli Tuan Hassan

The demand scenario of furniture industry shows a significant growth. Malaysia's furniture export has recorded an 8.3% growth in 2010. Despite the promising market for Malaysian furniture in the global world, the contributions of Bumiputera furniture entrepreneurs are still small. From the obse...

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Bibliographic Details
Main Authors: Mamat, Mazlina, Ismail, Hadhifah Fadhlina, Tuan Hassan, Tuan Mohd Rosli
Format: Research Reports
Language:English
Published: 2010
Subjects:
Malaysia
TT Handicrafts Arts and crafts
Furniture design
Online Access:https://ir.uitm.edu.my/id/eprint/105541/1/105541.pdf
https://ir.uitm.edu.my/id/eprint/105541/
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Institution: Universiti Teknologi Mara
Language: English

Internet

https://ir.uitm.edu.my/id/eprint/105541/1/105541.pdf
https://ir.uitm.edu.my/id/eprint/105541/

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