The relationship between bumiputera's furniture entreprenuers' market orientation and their business performance: a case in Kelantan / Mazlina Mamat, Hadhifah Fadhlina Ismail and Tuan Mohd Rosli Tuan Hassan
The demand scenario of furniture industry shows a significant growth. Malaysia's furniture export has recorded an 8.3% growth in 2010. Despite the promising market for Malaysian furniture in the global world, the contributions of Bumiputera furniture entrepreneurs are still small. From the obse...
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| Main Authors: | , , |
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| Format: | Research Reports |
| Language: | English |
| Published: |
2010
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/105541/1/105541.pdf https://ir.uitm.edu.my/id/eprint/105541/ |
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| Institution: | Universiti Teknologi Mara |
| Language: | English |