Measuring Malaysian public perception with secret-eye / Siti Zaleha Zainal Abidin, Nasiroh Omar and M. Hamiz M. Radzi

People’s perception and emotion are usually measured through conducting a survey research. With the rigid multiple choice or lickert scale selection of answers, participants have to respond within a given time frame to give their feedback on a certain specified issue. In this paper, we present ou...

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Bibliographic Details
Main Authors: Zainal Abidin, Siti Zaleha, Omar, Nasiroh, M. Radzi, M. Hamiz
Format: Article
Language:English
Published: CMIWS and UiTM Press 2011
Subjects:
Online Access:http://ir.uitm.edu.my/id/eprint/10963/1/AJ_SITI%20ZALEHA%20ZAINAL%20ABIDIN%20JMIW%2011.pdf
http://ir.uitm.edu.my/id/eprint/10963/
https://jmiw.uitm.edu.my/
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Institution: Universiti Teknologi Mara
Language: English