Corporate reputation: Perspectives of employees in Celcom (M) Berhad / Siti Zulaikha Ramli

The subject of corporate reputation has attracted interest among marketing academies and practitioners for the last four decades. Recently, the increasing importance that managers place on the value of sustaining a favorable corporate reputation has been reflected through a whole industry devoted to...

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Main Author: Ramli, Siti Zulaikha
Format: Student Project
Language:English
Published: Faculty of Business and Management 2006
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/19543/2/19543.pdf
https://ir.uitm.edu.my/id/eprint/19543/
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Institution: Universiti Teknologi Mara
Language: English
id my.uitm.ir.19543
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spelling my.uitm.ir.195432023-07-31T04:25:23Z https://ir.uitm.edu.my/id/eprint/19543/ Corporate reputation: Perspectives of employees in Celcom (M) Berhad / Siti Zulaikha Ramli Ramli, Siti Zulaikha Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling The subject of corporate reputation has attracted interest among marketing academies and practitioners for the last four decades. Recently, the increasing importance that managers place on the value of sustaining a favorable corporate reputation has been reflected through a whole industry devoted to profiling corporate reputations and the Marketing Science Institute's call for a research on corporate image, corporate reputation and the value of being seen as a "good company". Although the term reputation is clearly defined as the estimation in which one is held; character in public opinion; the character to attribute to a person, thing or action; over the years authors in this area have adopted different, sometimes even contradictory definitions for the term corporate reputation. Faculty of Business and Management 2006 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/19543/2/19543.pdf Corporate reputation: Perspectives of employees in Celcom (M) Berhad / Siti Zulaikha Ramli. (2006) [Student Project] <http://terminalib.uitm.edu.my/19543.pdf> (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
spellingShingle Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Ramli, Siti Zulaikha
Corporate reputation: Perspectives of employees in Celcom (M) Berhad / Siti Zulaikha Ramli
description The subject of corporate reputation has attracted interest among marketing academies and practitioners for the last four decades. Recently, the increasing importance that managers place on the value of sustaining a favorable corporate reputation has been reflected through a whole industry devoted to profiling corporate reputations and the Marketing Science Institute's call for a research on corporate image, corporate reputation and the value of being seen as a "good company". Although the term reputation is clearly defined as the estimation in which one is held; character in public opinion; the character to attribute to a person, thing or action; over the years authors in this area have adopted different, sometimes even contradictory definitions for the term corporate reputation.
format Student Project
author Ramli, Siti Zulaikha
author_facet Ramli, Siti Zulaikha
author_sort Ramli, Siti Zulaikha
title Corporate reputation: Perspectives of employees in Celcom (M) Berhad / Siti Zulaikha Ramli
title_short Corporate reputation: Perspectives of employees in Celcom (M) Berhad / Siti Zulaikha Ramli
title_full Corporate reputation: Perspectives of employees in Celcom (M) Berhad / Siti Zulaikha Ramli
title_fullStr Corporate reputation: Perspectives of employees in Celcom (M) Berhad / Siti Zulaikha Ramli
title_full_unstemmed Corporate reputation: Perspectives of employees in Celcom (M) Berhad / Siti Zulaikha Ramli
title_sort corporate reputation: perspectives of employees in celcom (m) berhad / siti zulaikha ramli
publisher Faculty of Business and Management
publishDate 2006
url https://ir.uitm.edu.my/id/eprint/19543/2/19543.pdf
https://ir.uitm.edu.my/id/eprint/19543/
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