Corporate reputation: Perspectives of employees in Celcom (M) Berhad / Siti Zulaikha Ramli

• Main Author: Ramli, Siti Zulaikha
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2006
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: https://ir.uitm.edu.my/id/eprint/19543/2/19543.pdf; https://ir.uitm.edu.my/id/eprint/19543/
• Institution: Universiti Teknologi Mara

The subject of corporate reputation has attracted interest among marketing academies and practitioners for the last four decades. Recently, the increasing importance that managers place on the value of sustaining a favorable corporate reputation has been reflected through a whole industry devoted to...