"Pitahaya: identification of important elements in producing a quality product that will achieve Malaysia's best" / Firdous Abu Bakar

• Main Author: Abu Bakar, Firdous
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2007
• Subjects: Agricultural industries; Fruit and fruit culture; Marketing
• Online Access: http://ir.uitm.edu.my/id/eprint/20809/1/PPb_FIRDOUS%20ABU%20BAKAR%20M%20BM%2007_5.pdf; http://ir.uitm.edu.my/id/eprint/20809/
• Institution: Universiti Teknologi Mara

This project paper focuses on the study is focused on the Grading of Quality fruits (Pitahaya) that will achieve Malaysia's Best. The Malaysia's Best brand is designed to be an umbrella brand that facilitates the promotion of Malaysia's agriculture produce both on the domestic and international markets. It offers customer instant product recognition and identification of Malaysia's quality and safety of agricultural produce. The pitahaya (also known as pitaya, dragon fruit, and strawberry pear) is the fruit of several cactus species. Pitahaya, origin and native from Mexico and Central and South America, is a popular fruit over there. It has been brought by Holland and France into Asia The result of the study indicated that the respondents (farmers) get some information how to produce quality products especially pitahaya fruits in market. Beside that the farmer also knows about Malaysia's Best that will help them to produce a quality and safety fruit. The elements that will contribute the quality of pitahaya are fertilizer, Soil, cutting/seeds and technology. FAMA also help them to market the products in public. The result show the relationship between FAMA and farmer need each other to produce the quality fruit of pitahaya. For the conclusion, to produce the quality of fruit (pitahaya) the important elements are fertilizer, soil, cutting/seed and technology. In order to make this quality fruit of pitahaya, all the elements have been include in the questionnaire that was distribute to 50 respondents in Kluang, Johor.