"Pitahaya: identification of important elements in producing a quality product that will achieve Malaysia's best" / Firdous Abu Bakar

• Main Author: Abu Bakar, Firdous
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2007
• Subjects: Agricultural industries; Fruit and fruit culture; Marketing
• Online Access: http://ir.uitm.edu.my/id/eprint/20809/1/PPb_FIRDOUS%20ABU%20BAKAR%20M%20BM%2007_5.pdf; http://ir.uitm.edu.my/id/eprint/20809/
• Institution: Universiti Teknologi Mara

This project paper focuses on the study is focused on the Grading of Quality fruits (Pitahaya) that will achieve Malaysia's Best. The Malaysia's Best brand is designed to be an umbrella brand that facilitates the promotion of Malaysia's agriculture produce both on the domestic and int...