Readers' perception level towards UMPH magazine among students of public institutions of higher learning (IPTA) in Klang Valley / Laila Sofra Abdullah Tahir

• Main Author: Abdullah Tahir, Laila Sofra
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2006
• Subjects: Reading (General); Higher Education; Reading interests. Book reviews
• Online Access: http://ir.uitm.edu.my/id/eprint/20873/1/PPb_LAlLA%20SOFRA%20ABDULLAH%20TAHIR%20M%20BM%2006_5.pdf; http://ir.uitm.edu.my/id/eprint/20873/
• Institution: Universiti Teknologi Mara

The main objective of this research was to explore whether there is still having the readers read UMPH and focus to the magazine components of UMPH magazine. The respondent of this study was students of Public Institutions of Higher Learning (IPTA) in Klang Valley. Hundred questionnaires had been distributed among students in Klang Valley. The researcher had used convenience sampling as the sampling technique. The questionnaire was designed to the selected respondents which they were asked varieties of questions regarding their reading behaviour, perception, acceptance on new column and opinion towards UMPH magazine. The process of analyzing and interpreting data has been presented with tables using methods such as frequency distribution and cross tabulation. The research shows that their perception Jevelis high and can accept on new column in UMPH magazine.