Readers' perception level towards UMPH magazine among students of public institutions of higher learning (IPTA) in Klang Valley / Laila Sofra Abdullah Tahir

• Main Author: Abdullah Tahir, Laila Sofra
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2006
• Subjects: Reading (General); Higher Education; Reading interests. Book reviews
• Online Access: http://ir.uitm.edu.my/id/eprint/20873/1/PPb_LAlLA%20SOFRA%20ABDULLAH%20TAHIR%20M%20BM%2006_5.pdf; http://ir.uitm.edu.my/id/eprint/20873/
• Institution: Universiti Teknologi Mara

The main objective of this research was to explore whether there is still having the readers read UMPH and focus to the magazine components of UMPH magazine. The respondent of this study was students of Public Institutions of Higher Learning (IPTA) in Klang Valley. Hundred questionnaires had been di...