A study on the application of communication mix to increase level of consumer awareness towards EON Technologies Sdn Bhd (Akademi Saga) / Maisarah Ramly

• Main Author: Ramly, Maisarah
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2010
• Subjects: Awareness; Marketing; Communication
• Online Access: http://ir.uitm.edu.my/id/eprint/25158/1/PPb_MAISARAH%20RAMLY%20BM%20M%2010_5.pdf; http://ir.uitm.edu.my/id/eprint/25158/
• Institution: Universiti Teknologi Mara

Creating the effectiveness communication with customers is the most important aspect and how the company applied the element of the communication mix is the most important aspect in service marketing. Akademi Saga still has poor understanding of the role of application of the communication mix elements to the customers in attracting and maintaining prospective and present customers. This research article evaluates the effectiveness of communication mix has been applied by Akademi Saga in communicating with its customers with the aim of finding solutions to improve the existing communication and customer satisfaction. After reviewing related literature the data from that literature has been summarized and be used to get the gap between the company used and the practice used in the assessment to make the effective marketing mix element been use to make the company success in its industry. The data on the intake and graduated has been collected from year 2008 to 2010 and the total customized training has been done by year 2007 to 2010 has been analyzed to get the information and measured the effectiveness of communication mix elements has been applied by Akademi saga.