A study on the application of communication mix to increase level of consumer awareness towards EON Technologies Sdn Bhd (Akademi Saga) / Maisarah Ramly

• Main Author: Ramly, Maisarah
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2010
• Subjects: Awareness; Marketing; Communication
• Online Access: http://ir.uitm.edu.my/id/eprint/25158/1/PPb_MAISARAH%20RAMLY%20BM%20M%2010_5.pdf; http://ir.uitm.edu.my/id/eprint/25158/
• Institution: Universiti Teknologi Mara

Creating the effectiveness communication with customers is the most important aspect and how the company applied the element of the communication mix is the most important aspect in service marketing. Akademi Saga still has poor understanding of the role of application of the communication mix eleme...