Purchasing power intention of counterfeit sports goods among customs officers of Wilayah Persekutuan Kuala Lumpur (WPKL) / Nur ‘Atiqah Osman

Purchasing power intention of counterfeit sports goods among customs officers of Wilayah Persekutuan Kuala Lumpur (WPKL) / Nur ‘Atiqah Osman

The purpose of this study is to examine the determinants of purchasing power intention on counterfeit, but focusing more on sports goods based on the Theory of Planned Behavior among the Customs officers that working at Wilayah Persekutuan Kuala Lumpur (WPKL). Survey data was collected among 148 res...

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Bibliographic Details
Main Author: Osman, Nur ‘Atiqah
Format: Student Project
Language:English
Published: Faculty of Business and Management 2019
Subjects:
Market surveys. Including brand choice. Brand loyalty
Purchasing. Selling. Sales personnel. Sales executives
Social influence. Social pressure
Online Access:http://ir.uitm.edu.my/id/eprint/25817/1/PPb_NUR%20%E2%80%98ATIQAH%20OSMAN%20BM%20M%2019_5.pdf
http://ir.uitm.edu.my/id/eprint/25817/
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Institution: Universiti Teknologi Mara
Language: English

Internet

http://ir.uitm.edu.my/id/eprint/25817/1/PPb_NUR%20%E2%80%98ATIQAH%20OSMAN%20BM%20M%2019_5.pdf
http://ir.uitm.edu.my/id/eprint/25817/

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