Purchasing power intention of counterfeit sports goods among customs officers of Wilayah Persekutuan Kuala Lumpur (WPKL) / Nur ‘Atiqah Osman

• Main Author: Osman, Nur ‘Atiqah
• Format: Student Project
• Language: English
• Published: Faculty of Business and Management 2019
• Subjects: Market surveys. Including brand choice. Brand loyalty; Purchasing. Selling. Sales personnel. Sales executives; Social influence. Social pressure
• Online Access: http://ir.uitm.edu.my/id/eprint/25817/1/PPb_NUR%20%E2%80%98ATIQAH%20OSMAN%20BM%20M%2019_5.pdf; http://ir.uitm.edu.my/id/eprint/25817/
• Institution: Universiti Teknologi Mara

The purpose of this study is to examine the determinants of purchasing power intention on counterfeit, but focusing more on sports goods based on the Theory of Planned Behavior among the Customs officers that working at Wilayah Persekutuan Kuala Lumpur (WPKL). Survey data was collected among 148 res...