Social influence and eco-label factors towards purchase intention of home products: A PLS approach / Nor Hashima Hashim ... [et al.]

• Main Authors: Hashim, Nor Hashima, Yahya, Wan Kalthom, Abu Bakar, Saridan, Asrul, Siti Aisyah
• Format: Article
• Language: English
• Published: Universiti Teknologi MARA Selangor 2018
• Subjects: Environmental aspects. Green marketing; Malaysia; Marketing
• Online Access: http://ir.uitm.edu.my/id/eprint/32271/1/AJ_NOR%20HASHIMA%20HASHIM%20JEEIR%20B%2018.pdf; http://ir.uitm.edu.my/id/eprint/32271/; http://www.jeeir.com/v2/index.php/40-current/2018/vol-6-no-3-2018/267-social-influence-and-eco-label-factors-towards-purchase-intention-of-home-products-a-pls-approach
• Institution: Universiti Teknologi Mara

Consumers today are more aware of environmental issues. This rise in ecologically conscious consumer behavior sometimes known as green consumers has seen an incease in many studies on the nature of green consumers in different markets. This study examines the attitude-behavior relationship that inte...