Customer-supplier relationship management performance model for SMEs: the integration of financial and technology strategy / Muhamad Fairos Mohamad Shah, Samsudin Wahab and Mohd Subri Tahir.
Small and medium enterprises (SMEs) are playing an increasingly important role in sustaining economics growth and logistic system in Malaysia.SMEs also play a very crucial role in customer relationship as they may serve the roles of customer, distributor producer and supplier. However,adaption of cu...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Teknologi Mara Selangor
2016
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| Subjects: | |
| Online Access: | http://ir.uitm.edu.my/id/eprint/33012/1/33012.pdf http://ir.uitm.edu.my/id/eprint/33012/ https://abrij.uitm.edu.my/images/document/vol2no2/p17Fairos.pdf |
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| Institution: | Universiti Teknologi Mara |
| Language: | English |
| Summary: | Small and medium enterprises (SMEs) are playing an increasingly important role in sustaining economics growth and logistic system in Malaysia.SMEs also play a very crucial role in customer relationship as they may serve the roles of customer, distributor producer and supplier. However,adaption of customer relationship in Malaysian SMEs has not been broadly explored. C-SRMP model for
logistic service present the combination of financial strategy, location strategy, business process strategy, and technology strategy. Further study has important managerial implications as the findings will enable management of SMEs to understand progressive and highly varied C-SRMP practices and contextual factors
that contribute to the SRMP as well as effective, efficient and innovative implementation. |
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