Customer-supplier relationship management performance model for SMEs: the integration of financial and technology strategy / Muhamad Fairos Mohamad Shah, Samsudin Wahab and Mohd Subri Tahir.

• Main Authors: Mohamad Shah, Muhamad Fairos, Wahab, Samsudin, Tahir, Mohd Subri
• Format: Article
• Language: English
• Published: Universiti Teknologi Mara Selangor 2016
• Subjects: Small business. Medium-sized business; Malaysia
• Online Access: http://ir.uitm.edu.my/id/eprint/33012/1/33012.pdf; http://ir.uitm.edu.my/id/eprint/33012/; https://abrij.uitm.edu.my/images/document/vol2no2/p17Fairos.pdf
• Institution: Universiti Teknologi Mara

Small and medium enterprises (SMEs) are playing an increasingly important role in sustaining economics growth and logistic system in Malaysia.SMEs also play a very crucial role in customer relationship as they may serve the roles of customer, distributor producer and supplier. However,adaption of cu...