Competative Advantages Issues On Customer Lifetime Value On Retailers Profitability’s / Abdul Manaf Bohari...[et al.]

• Main Authors: Bohari, Abdul Manaf, Rainis, Ruslan, Marimuthu, Malliga
• Format: Conference or Workshop Item
• Language: English
• Published: 2010
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction
• Online Access: http://ir.uitm.edu.my/id/eprint/33911/1/33911.pdf; http://ir.uitm.edu.my/id/eprint/33911/
• Institution: Universiti Teknologi Mara

In today's competitive environment, it is critical to a retailer's survival to understand and monitor their business profitability, which is mainly containing various types of customer in the marketplace. Managing relationship with customer is one of important initiatives to enhance Custom...