Transforming customer postal address into spatial address for demographic analysis: A case of non-contractual customers in Seberang Perai, Pulau Pinang of Malaysia

by Bohari, Abdul Manaf, Rainis, Ruslan, Marimuthu, Malliga
Published 2011

Customer lifetime value as a predictor for future prospect of retailer's survival: A review of customer lifetime value model

by Bohari, Abdul Manaf, Rainis, Ruslan, Marimuthu, Malliga
Published 2010

Spatial information systems for sustaining the profitability of retailer business during the global meltdown economy

by Bohari, Abdul Manaf, Rainis, Ruslan, Marimuthu, Malliga
Published 2010

Competative Advantages Issues On Customer Lifetime Value On Retailers Profitability’s / Abdul Manaf Bohari...[et al.]

by Bohari, Abdul Manaf, Rainis, Ruslan, Marimuthu, Malliga
Published 2010

The utilization of Georaphical Information Systems (GIS) for managing the customer value in the geographical marketplace / Abdul Manaf Bohari...[et al.]

by Bohari, Abdul Manaf, Rainis, Ruslan, Marimuthu, Malliga
Published 2010

Geographical Information Systems for managing the customer value / Abdul Manaf Bohari, Ruslan Rainis and Malliga Marimuthu

by Bohari, Abdul Manaf, Rainis, Ruslan, Marimuthu, Malliga
Published 2010

The Contribution Of Perceived Firm Marketing Innovation Initiatives To Customer Perceived Value And Loyalty: Does Switching Experience Really Matter?

by Hui, Stephanie Wen Chuah, Marimuthu, Malliga, T. Ramayah, T. Ramayah
Published 2016

Technology Adoption Among Small And Medium Enterprises (SME's): A Research Agenda.

by Thurasamy, Ramayah, Mohamad, Osman, Omar, Azizah, Marimuthu, Malliga
Published 2009

Technology Adoption Among Small And Medium Enterprises (SME's): A Research Agenda

by Thurasamy, Ramayah, Mohamad, Osman, Omar, Azizah, Marimuthu, Malliga
Published 2009

A literature review on marketing information systems for managing customer value of hypermarket business in geographical marketplace

by Abdul Manaf, Bohari, Ruslan, Rainis, Prof. Dr., Marimuthu, Malliga, Dr.
Published 2011

Future scenarios of the collaborative economy: Centrally orchestrated, social bubbles or decentralized autonomous?

by FEHRER, Julia A., BENOIT, Sabine, AKSOY, Lerzan, BAKER, Thomas L., BELL, Simon J., BRODIE, Roderick J., MARIMUTHU, Malliga
Published 2018