The Contribution Of Perceived Firm Marketing Innovation Initiatives To Customer Perceived Value And Loyalty: Does Switching Experience Really Matter?

by Hui, Stephanie Wen Chuah, Marimuthu, Malliga, T. Ramayah, T. Ramayah
Published 2016

Are we so over smartwatches? Or can technology, fashion, and psychographic attributes sustain smartwatch usage?

by Kamal Basha, Norazlyn, Cheng, Eugene Xi Aw, Hui, Stephanie Wen Chuah
Published 2022

Go loud or go home? How power distance belief influences the effect of brand prominence on luxury goods purchase intention

by Aw, Eugene Cheng Xi, Hui, Stephanie Wen Chuah, Sabri, Mohamad Fazli, Kamal Basha, Norazlyn
Published 2021

Wea want apology! Tailoring service recovery and self-construal to earn customer forgiveness

by Cheng, Eugene Xi Aw, Hui, Stephanie Wen Chuah, Sabri, Mohamad Fazli, Chong, Han Xi
Published 2022