A conceptual framework to study effective short-video platform advertising on Chinese generation Y consumer online purchase intention

by Sheng, Mengyan, Kamal Basha, Norazlyn
Published 2022

International students' university preferences: how different are Malaysian and Chinese students?

by Kamal Basha, Norazlyn, Sweeney, Jillian C., Soutar, Geoffrey N.
Published 2016

International students’ university preferences: how different are Malaysian and Chinese students?

by Kamal Basha, Norazlyn, Sweeney, Jillian C., Soutar, Geoffrey N.
Published 2016

To retire or not to retire: intention towards concept of retirement village in Malaysia

by Lim, Xin Jean, Siew, Imm Ng, Kamal Basha, Norazlyn
Published 2019

Evaluating student’s preferences for university brands through conjoint analysis and market simulation

by Kamal Basha, Norazlyn, Sweeney, Jillian C., Soutar, Geoffrey Norman
Published 2019

The impact of service personal values on continuance intention towards on-demand ridesharing services

by Aw, Eugene Cheng Xi, Kamal Basha, Norazlyn, Ng, Siew Imm
Published 2018

Antecedents of cloud computing adoption in the Malaysian context: a systematic literature review

by Teh, Raymond, Subramaniam, Anusuiya, Ho, Jo Ann, Kamal Basha, Norazlyn
Published 2021

How do the dynamic capabilities of Malaysian service small and medium-sized enterprises (SMEs) translate into international performance? Uncovering the mechanism and conditional fa...

by Ahmad, Norwan, Ng, Siew Imm, Kamal Basha, Norazlyn, Abdul Aziz, Yuhanis
Published 2021

Are we so over smartwatches? Or can technology, fashion, and psychographic attributes sustain smartwatch usage?

by Kamal Basha, Norazlyn, Cheng, Eugene Xi Aw, Hui, Stephanie Wen Chuah
Published 2022

Exploring The Driving Factors of International Performance: Evidence from Business Service SMEs in Malaysia

by Ahmad, Norwan, Ng, Siew Imm, Kamal Basha, Norazlyn, Abdul Aziz, Yuhanis
Published 2023

Exploring the driving factors of international performance: evidence from business service SMEs in Malaysia

by Ahmad, Norwan, Ng, Siew Imm, Kamal Basha, Norazlyn, Abdul Aziz, Yuhanis
Published 2023

To grab or not to grab? the role of trust and perceived value in on-demand ridesharing services

by Cheng, Eugene Xi Aw, Kamal Basha, Norazlyn, Siew, Imm Ng, Sambasivan, Murali
Published 2019

Conceptualising the moderating role of knowledge management within supply chain risks and supply chain risk management

by Waqas, Umair, Abd. Rahman, Azmawani, Ismail, Normaz Wana, Kamal Basha, Norazlyn, Umair, Sonia
Published 2019

Identifying key determinants of supply chain risk management: a qualitative study amongst smallholder agropreneurs of fresh fruits & vegetables in Malaysia

by Wagas, Umair, Abd Rahman, Azmawani, Ismail, Normaz Wana, Kamal Basha, Norazlyn, Umair, Sonia
Published 2020

Measuring Langkawi sustainability as travel destination: validation through confirmatory factor analysis

by Ismail, An Nur Nabila, Abdul Aziz, Yuhanis, Bali Mahomed, Anuar Shah, Kamal Basha, Norazlyn
Published 2020

Retirement village buying intention: a case study on the Muslim and non-Muslim Malaysian elderly

by Ng, Siew Imm, Fang, Zhao, Lim, Xin Jean, Kamal Basha, Norazlyn, Sambasivan, Murali
Published 2020

Gender and age differences in choice of holiday destination: case of Langkawi, Malaysia

by Ismail, An Nur Nabila, Abdul Aziz, Yuhanis, Kamal Basha, Norazlyn, Mahomed, Anuar Shah Bali
Published 2021

Unravelling determinants of webrooming behaviour- a qualitative inquiry

by Cheng, Eugene Xi Aw, Kamal Basha, Norazlyn, Ng, Siew Imm, Ho, Jo Ann
Published 2021

DESCONTMARKS: scale development and validation

by Ismail, An Nur Nabila, Abdul Aziz, Yuhanis, Kamal Basha, Norazlyn, Bali Mahomed, Anuar Shah
Published 2021

Influence of supply chain risk management and its mediating role on supply chain performance: perspectives from an agri-fresh produce

by Waqas, Umair, Abd Rahman, Azmawani, Ismail, Normaz Wana, Kamal Basha, Norazlyn, Umair, Sonia
Published 2022