Unravelling determinants of webrooming behaviour- a qualitative inquiry
Webrooming, a practice whereby consumers research for products online prior to making their final purchase offline, represents a prevalent form of shopping behavior in the current retailing landscape. This study aims to explore the determinants for and against the adoption of webrooming behavior amo...
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| Main Authors: | , , , |
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| Format: | Article |
| Published: |
UNIMAS
2021
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| Online Access: | http://psasir.upm.edu.my/id/eprint/93488/ https://publisher.unimas.my/ojs/index.php/IJBS/article/view/4321 |
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| Institution: | Universiti Putra Malaysia |