A literature review on marketing information systems for managing customer value of hypermarket business in geographical marketplace
The 2nd International Conference on the Roles of Humanities and Social Science in Engineering (ICoHSE 2010) organized by Universiti Malaysia Perlis (UniMAP), 12th - 14th November 2010 at Bayview Beach Resort, Penang, Malaysia.
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Working Paper |
| Language: | English |
| Published: |
Universiti Malaysia Perlis (UniMAP)
2011
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| Subjects: | |
| Online Access: | http://dspace.unimap.edu.my/xmlui/handle/123456789/11776 |
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| Institution: | Universiti Malaysia Perlis |
| Language: | English |