A literature review on marketing information systems for managing customer value of hypermarket business in geographical marketplace

• Main Authors: Abdul Manaf, Bohari, Ruslan, Rainis, Prof. Dr., Marimuthu, Malliga, Dr.
• Other Authors: [e-mail]
• Format: Working Paper
• Language: English
• Published: Universiti Malaysia Perlis (UniMAP) 2011
• Subjects: International Conference on the Roles of Humanities and Social Science in Engineering (ICoHSE 2010); Marketing information systems; Customer value; Hypermarket customer
• Online Access: http://dspace.unimap.edu.my/xmlui/handle/123456789/11776
• Institution: Universiti Malaysia Perlis

The 2nd International Conference on the Roles of Humanities and Social Science in Engineering (ICoHSE 2010) organized by Universiti Malaysia Perlis (UniMAP), 12th - 14th November 2010 at Bayview Beach Resort, Penang, Malaysia.