The factors that contribute to shopping online enjoyment of students UTHM when buying apparel / Nur Hidayah Haji Zaini

The factors that contribute to shopping online enjoyment of students UTHM when buying apparel / Nur Hidayah Haji Zaini

Purpose — To examine the factors that contribute shopping to online enjoyment of students UT HM when buying apparel. The factors to be examined were low price, convenience orientation, privacy and trust. Methodology/Approach — A total of 97 subjects who are students in the age range 18 years old a...

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Bibliographic Details
Main Author: Haji Zaini, Nur Hidayah
Format: Thesis
Published: 2016
Subjects:
Human behavior. Behaviorism. Neobehaviorism. Behavioral psychology
Marketing
Online Access:http://ir.uitm.edu.my/id/eprint/36836/
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Institution: Universiti Teknologi Mara
id my.uitm.ir.36836
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spelling my.uitm.ir.368362020-11-17T02:30:27Z http://ir.uitm.edu.my/id/eprint/36836/ The factors that contribute to shopping online enjoyment of students UTHM when buying apparel / Nur Hidayah Haji Zaini Haji Zaini, Nur Hidayah Human behavior. Behaviorism. Neobehaviorism. Behavioral psychology Marketing Purpose — To examine the factors that contribute shopping to online enjoyment of students UT HM when buying apparel. The factors to be examined were low price, convenience orientation, privacy and trust. Methodology/Approach — A total of 97 subjects who are students in the age range 18 years old and above and have experienced in online clothing were obtained through purposive sampling technique in answering in the questionnaire. Findings — All the variables were reliable since the Cronbach' Alpha is more than 0.6. Regression analysis shows only privacy and trust are the most concerned factor that contribute to shopping online enjoyment of students UT HM when buying apparel. For recommendation, online retailers should aware the privacy and trust when customers purchased online. 2016-06 Thesis NonPeerReviewed Haji Zaini, Nur Hidayah (2016) The factors that contribute to shopping online enjoyment of students UTHM when buying apparel / Nur Hidayah Haji Zaini. Degree thesis, Universiti Teknologi MARA Cawangan Sarawak.
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
topic Human behavior. Behaviorism. Neobehaviorism. Behavioral psychology
Marketing
spellingShingle Human behavior. Behaviorism. Neobehaviorism. Behavioral psychology
Marketing
Haji Zaini, Nur Hidayah
The factors that contribute to shopping online enjoyment of students UTHM when buying apparel / Nur Hidayah Haji Zaini
description Purpose — To examine the factors that contribute shopping to online enjoyment of students UT HM when buying apparel. The factors to be examined were low price, convenience orientation, privacy and trust. Methodology/Approach — A total of 97 subjects who are students in the age range 18 years old and above and have experienced in online clothing were obtained through purposive sampling technique in answering in the questionnaire. Findings — All the variables were reliable since the Cronbach' Alpha is more than 0.6. Regression analysis shows only privacy and trust are the most concerned factor that contribute to shopping online enjoyment of students UT HM when buying apparel. For recommendation, online retailers should aware the privacy and trust when customers purchased online.
format Thesis
author Haji Zaini, Nur Hidayah
author_facet Haji Zaini, Nur Hidayah
author_sort Haji Zaini, Nur Hidayah
title The factors that contribute to shopping online enjoyment of students UTHM when buying apparel / Nur Hidayah Haji Zaini
title_short The factors that contribute to shopping online enjoyment of students UTHM when buying apparel / Nur Hidayah Haji Zaini
title_full The factors that contribute to shopping online enjoyment of students UTHM when buying apparel / Nur Hidayah Haji Zaini
title_fullStr The factors that contribute to shopping online enjoyment of students UTHM when buying apparel / Nur Hidayah Haji Zaini
title_full_unstemmed The factors that contribute to shopping online enjoyment of students UTHM when buying apparel / Nur Hidayah Haji Zaini
title_sort factors that contribute to shopping online enjoyment of students uthm when buying apparel / nur hidayah haji zaini
publishDate 2016
url http://ir.uitm.edu.my/id/eprint/36836/
_version_ 1685651456575668224

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