The factors that contribute to shopping online enjoyment of students UTHM when buying apparel / Nur Hidayah Haji Zaini
Purpose — To examine the factors that contribute shopping to online enjoyment of students UT HM when buying apparel. The factors to be examined were low price, convenience orientation, privacy and trust. Methodology/Approach — A total of 97 subjects who are students in the age range 18 years old a...
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| Format: | Thesis |
| Published: |
2016
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| Subjects: | |
| Online Access: | http://ir.uitm.edu.my/id/eprint/36836/ |
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| Institution: | Universiti Teknologi Mara |
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