Event sponsorship factors towards purchasing intention / Nur Farhana Mohd Sah ... [et al.]
This study was conducted using empirical data to examine objectives by adopting the perception of attendees towards sponsors. Three distinct forms based on Tomalieh (2016) which proposed the relationship between brand knowledge, event sponsor-fit and attitude towards events to purchase intention was...
Saved in:
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universiti Teknologi MARA
2020
|
| Subjects: | |
| Online Access: | http://ir.uitm.edu.my/id/eprint/40702/1/40702.pdf http://ir.uitm.edu.my/id/eprint/40702/ https://jibe.uitm.edu.my |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Universiti Teknologi Mara |
| Language: | English |